Integrated into inbound marketing strategies already well established in France, marketing automation is used by 68% of companies. This strategy responds to the main issues, which are the conversion of prospects into customers and the retention of current customers.
A central element in decision-making, data is at the heart of all strategic discussions. Allowing you to develop your knowledge of your consumers, it is a gold mine for acquiring and engaging customers, on the condition that you know how to exploit it.
The leitmotif of a good inbound marketing strategy? Deliver the right, quality, relevant content at the right time, on the right channel, to the right person. But faced with the proliferation of information and distribution channels, how do you stand out from the crowd and capture the attention of your audience?
Business development and growth marketing, these methods aim to grow your business. However, these are two very different approaches with more or less long-term visions for your strategy.
