Throughout the day, we had conferences in the Assembly of the Region Hall on topics around marketing automation and inbound marketing.
Our speakers shared their experiences and exchanged on current relevant topics.
The OpenSource world and the future of MarTech
9h30-10h30 Presented by DB Hurley - Founder of Mautic (conference in English)
Everyone is curious to know what will happen in the world of MarTech. The environment is quickly growing with more than 8000 marketing tools. How can you know which tool to choose? Why? What makes OpenSource so special and why is it the best way to create the future of MarTech?
Digital transformation in B2B: the example of Cash in Time
Presented by Raphaël Dewan - E-Marketing Manager at Crédit Agricole Leasing & Factoring for Cash in Time
At this conference, Raphaël Dewan will discuss the subject of innovation in B2B. He will present Cash in Time, a solution that meets the cash flow needs of companies with a totally disruptive offer in the factoring market. Built with the help of 450 business leaders and 90 Crédit Agricole customer advisers, Raphaël Dewan presents the key to success in leading a real digital transformation in the B2B sector.
Emailing strategy: best practices for not falling into spam
14h00-15h00 Presented by Boris Leconte - Head of Customer Success at Mailjet
Discover the principles of deliverability, which is defined by the ability of a message to reach the recipient's main inbox. Boris will then detail the best practices to prevent your emails from falling into the spam folder of your contacts, which will allow you to significantly increase the performance of your emailing campaigns and thus your ROI.
Presented by Arnaud Le Roux with the participation of Timetonic, Sellsy & INESCRM
Integrating tools like CRM into your organization and with marketing automation has become indispensable. Appointment with Jean-Michel Durocher, TimeTonic CEO, Sébastien Henrot, INESCRM Managing Director & Jonas Couffignal, Head of acquisition at Sellsy.
Presented by Sabine Lipovetsky – Lawyer at Harlay Avocats
GDPR profoundly changes the regulation on the protection of personal data (accountability, strengthening of obligations, etc.). Given the importance of the new sanctions, compliance tools need to be adopted. Assessment and Decryption of good practices 4 months after the application of the GDPR.