AutomationDay is a unique event in France to discuss Marketing Automation, its practices, its benefits and its best tips. It also brings together all B2B and B2C marketing managers in Europe who want to deploy an automation marketing strategy in their company.
To make an even stronger impact on this day, we will welcome the best MarTech companies on themes of "Content", "Growth" and "Data". Conferences, workshops, booths and meetings around automation will be in the spotlight on the 2021 edition!
Every year, AutomationDay highlights key themes to upgrade your strategy.
In addition to marketing automation, 4 themes will punctuate your day on October 5, 2021.
Integrated into inbound marketing strategies already well established in France, marketing automation is used by 68% of companies. This strategy responds to the main issues, which are the conversion of prospects into customers and the retention of current customers.
A central element in decision-making, data is at the heart of all strategic discussions. Allowing you to develop your knowledge of your consumers, it is a gold mine for acquiring and engaging customers, on the condition that you know how to exploit it.
The leitmotif of a good inbound marketing strategy? Deliver the right, quality, relevant content at the right time, on the right channel, to the right person. But faced with the proliferation of information and distribution channels, how do you stand out from the crowd and capture the attention of your audience?
SALES & GROWTH
Business development and growth marketing, these methods aim to grow your business. However, these are two very different approaches with more or less long-term visions for your strategy.
With AutomationDay, we want to bring together all the players linked to digital marketing. Whether agencies or advertisers, AutomationDay is the event that allows you to talk, exchange and discuss several topics related to digital marketing, inbound marketing, marketing automation.
Stéphane Couleaud, President & Founder of Webmecanik.