Sep 17 | 14:00 - 14:30
Create a personalized relationship with your customers, combining Marketing Automation & customer community
Room: Com 7
DescriptionIn B2B and B2C, whatever the size of your business and industry, Marketing Automation can be a valuable ally to save time and improve your return on investment. Farewell repetitive tasks, hello improved customer experience and smart scenarios. Often integrated with CRM, marketing automation allows you to collect and segment your database. Customer communities are a real asset for brands: increased customer loyalty, better visibility on social networks, increased point-of-sale / ecommerce traffic, etc. This workshop will help you with some insights on the relationship between Marketing Automation and the customer community, first steps to create your community strategy and the key success factors for developing a personal relationship with your customers.