Plenary talks to welcome all participants with the highlights of the day filled with marketing automation & content marketing experts. Arnaud Le Roux, CDO at Cercles de la Forme, will lead the morning talks with all his energy. The lectures will be filmed and available in replay on the AutomationDay Youtube channel. 

Workshops led by a network of partners on various topics around the practice of marketing automation. The MarTech actors "Content marketing" will also be honored. Participants will be able to schedule their chosen workshops directly online according to their marketing, commercial or tech themes.