In this workshop, we will see how to define an editorial line to create relevant content. On the internet, information has become the new battlefield. We have grown from 10,000 articles published on Wordpress per month (in October 2006) to nearly 100 million per month in 2017. To be able to exist in this universe saturated with information, it is essential to look after the quality of its publications and organize them according to the purchase path of your customers and prospects.
We will see how to:
- Understand your target's point of view
- Define the purchase path through which he passes
- From these two variables, point of view and purchase path, define a well organized and effective content.
- Boost this content with marketing automation