Sep 17 | 16:45 - 17:15

Demo: the good use of data and modern tools to produce astonishing content

Room: Com 6


Digital technology has come up with new challenges and is often seen as work overload for marketing teams. The concepts of inbound marketing, content marketing and marketing automation can be mastered. However, if organization and monitoring methods, as well as measurement tools are not in place, good performance indicators won’t be achieved. That would just be too bad… This workshop will introduce you to effective collaborative tools to drive and track content production for your lead generation, nurturing and business performance: The planning at the heart of the content creation and validation process Demo: process management & content mapping Performance tracking and the method of "content grouping" Demo: KPI dashboard in Google Data Studio

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