Sep 17 | 15:10 - 15:40
Seeking resource efficiency (and qualified lead generation)
Room: Com 7
DescriptionHow are your digital resources read (brochures, commercial offers, white papers ...)? Can a lead be qualified as hot if it has opened the white paper for only 4 seconds? What if prospects stop reading your offers before reaching your competitive advantages? If your only goal is to design content to be broadcasted, do not come to this workshop, you could get depressed! On the other hand, if you want to design quality content, you want to measure its effectiveness, and to understand how they are consumed. By the way, yes, we measure everything on websites. But we never ask ourselves about the digital documents we create. Why ? Come discover real statistics (no bullshit included) on this workshop!