Sep 17 | 16:45 - 17:15

How to implement a real-time content strategy using tailor-made content

Room: Com 7


Time is money + Money makes the world go round. When you have to explain what you can do for your client and how valuable are the benefits of your product or service time is never enough. Technology can help you in this process: Triggers, Events and Segments are useful to create automatic campaigns. To make the user feel the human touch, just add: tailor-made content and real-time. In this short presentation I’m going to show how we implemented it for a real customer. See you later! (yes, and I mean really YOU).

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