Sep 17 | 14:35 - 15:05
From lead to sales: what marketing / trade synergy?
Room: Com 9
DescriptionMarketing and Sales features must be adapted to new consumer behavior. From lead generation to sales conversion, what are the key steps in the customer journey? How digital tools such as marketing automation or CRM can optimize the entire customer relationship? Discover Genky's feedback on the processes put in place to strengthen the synergy between their Marketing & Sales departments.