Sep 17 | 14:35 - 15:05

Win the battle of B2B content in an Automation context

Room: Com 6

Description

Starting from the definition on what is a good content strategy in 2019, this workshop will address the following points: - content to adapted personas - the ability to work with all formats to attract, convert and nurturer - know how to be well organized to produce in quantity and quality - use the right formats, and follow-up the innovations - measure content KPIs

Themes

The speakers

The Partners

This session is presented by

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